Privacy Policy
Effective Date: 6/30/2025

1. Introduction

Welcome to Perfect Shade of Apricot ("Company," "we," "our," "us"). We respect your privacy and are committed to protecting it through this Privacy Policy. This document explains how we collect, use, and disclose information when you use our website, products, and services.

2. Information We Collect

We collect the following types of information:

Personal Information: Name, email address, phone number, billing information, service selection, appointment details, and any other personal data you choose to provide (e.g., preferences, goals, or feedback).

Photos: If you provide photos for services (e.g., color or style analysis), they will be stored securely and not shared without your explicit written consent.

Non-Personal Information: Browser type, IP address, device type, and general usage data.

Cookies and Tracking Technologies: We may use cookies, pixels, and similar technologies to enhance functionality, measure website performance, and provide a better user experience.

3. How We Use Your Information

We use the information we collect to:

Provide, personalize, and improve our services.

Process payments and manage your appointments.

Communicate with you (e.g., scheduling reminders, service follow-ups, promotional content you’ve opted into).

Deliver any custom documents, such as plans, guides, or recommendations.

Respond to your inquiries and provide customer support.

Comply with legal obligations and enforce our terms.

4. Sharing Your Information

We do not sell or rent your personal data. We may share your information only with:

Trusted service providers who assist with scheduling (e.g., Calendly), payments, email delivery, or website analytics — only to the extent necessary to perform those services.

Legal authorities, if required by law or if we believe disclosure is necessary to protect rights or comply with legal proceedings.

We will never share your photos or client information publicly without your written consent.

5. Data Security

We implement reasonable safeguards to protect your personal information from unauthorized access, loss, misuse, or alteration. Please note, however, that no internet transmission is entirely secure.

6. Your Rights and Choices

Depending on your location, you may have rights to:

Access, correct, or delete your personal information.

Request a copy of your data.

Withdraw consent or object to processing.

Opt out of marketing emails at any time using the unsubscribe link.

To exercise any of these rights, you can email us directly at help@perfectshadeofapricot.com

7. Third-Party Links and Tools

Our website may include links to third-party websites or tools (such as scheduling tools or payment processors). We are not responsible for their privacy practices and encourage you to review their policies before engaging.

8. Children’s Privacy

Our services are not intended for individuals under the age of 18 without parental or guardian consent. We do not knowingly collect personal data from minors without such consent.

We do not offer weight loss coaching to individuals under 18.

We may offer style and color analysis services to minors with parental or guardian approval and involvement.

9. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be noted on our website or emailed to you if you’ve provided your contact information. Continued use of our services implies acceptance of any updates.